In celebration of Designer’s Days 2024, taking place throughout the Saint-Germain-des-Près neighborhood of Paris, the Molteni&C Paris Flagship Store showcased a playful installation by Ron Gilad. Aligning with this year’s event’s “Jeu!” theme, the installation reimagined the Flagship Store showroom with a humorous twist.
The installation incorporates historic iconography to create a tongue-in-cheek scene that creates an unconventional dialog with the collection.
“Imagine Mona Lisa, having taken a mini vacation from the Louvre, ready to mingle at the Molteni&C Paris Flagship Store”
explains designer Ron Gilad.
As an animation of the Mona Lisa teases visitors from behind the Augusto sofa by Vincent Van Duysen, Teorema, a sculptural work by Ron Gilad is adorned with a can of tomato soup in a subtle nod to Andy Warhol’s famous painting, as well as in reaction to the January 2024 protests that saw cans of soup launched at Leonardo da Vinci’s masterpiece.
Designed to spark conversations, provoke ideas, and channel the Designer’s Days spirit of play, this installation will be on view at the Molteni&C Paris Flagship Store May 29–31, 2024.
22 Rue des Saints Pères 75007, Paris, France
Tue-Fri 10:00am – 7:00pm
Sat 10:00am - 6:00pm
